CONNECTFIRST

DESIGN & ART DIRECTION

ConnectFirst is an organization that supports healthy pregnancies, births, and early childhood development by providing new mothers with a family advocate and connecting them to services and educational resources.

The goal of this project was to brand the organization and develop a visual language that aligns with its mission and is warm, trustworthy, and empowering to new mothers and caregivers. The logo was designed to reflect what the organization represents and who it serves. The bean shape, in its organic form, was the inspiration for the design as it is symbolic of a seed and the growth of new life. An airy, clean, yet warm brand style was developed to bring the brand to life and further convey the messaging and symbolism through images and illustrations. Brand materials such as posters, push cards, stickers, and a splash page were designed as part of the brand launch.

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Agency: Saxum Communications
Creative Director: Jessica Robbins
Designers: Ivan Caro, Jayna Hadwigger