GOLDEN HOUR EVENT

DESIGN & ART DIRECTION

Golden Hour was an exclusive event to promote La Prairie’s skincare product: Cellular Radiance Perfecting Fluide Pure Gold.

The concept for the designs was centered around the idea of the golden hour. Event signage, flyers, social media graphics, and a custom invitation were created for the event. The invitation was delivered to the account’s most exclusive clients and consisted of a white box tied with a silk gold ribbon. Inside it revealed an hourglass filled with gold sand as a symbol of the golden hour and next to it laid a printed invitation fastened by a ribbon.