FOOD FOR THOUGHT OK

DESIGN & ART DIRECTION

Food For Thought OK is an Oklahoma-based summer meals program that works with different organizations to provide free meals to kids ages one through eighteen.

The goal for this project was to rebrand the program to better align with its mission and to make it visually exciting and approachable so that kids who benefit from the program feel a sense of joy and security when they attend Food For Thought OK events. The rebrand also aimed to switch the focus away from meal insecurities and position the program as a place where kids can feel safe, have fun, and make connections with other kids.

The deliverables for the project included a new logo, mailers, posters, door hangers, and bookmarks that are vibrant, friendly, and inviting. The print materials were distributed across partner organizations and around Oklahoma communities.

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Agency: Saxum Communications
Creative Director: Jessica Robbins
Art Director: Ivan Caro
Designers: Jayna Hadwigger, Terry Whitmore