PURGATORIO aD CAMPAIGN

ART DIRECTION & photography

A photoshoot was executed as part of an ad campaign to launch the Purgatorio concept brand. The campaign features two individuals emitting confident and rebellious attitudes who have a polished, yet bold sense of style. Signature Purgatorio garments and accessories are showcased in each shot, while the models evoke a sense of fearlessness. Billboards and print ads were mocked up to help visualize and bring the campaign to life.

Models: Michayla Franklin & Leo Starr
Hair & Makeup: Juniper Wolcott
Lighting: Logan Walcher