PURGATORIO PACKAGING

DESIGN & ART DIRECTION

Purgatorio is a brand concept that focuses on modern dark fashion. A collection of custom-designed packaging, tags, and bags was created to establish a tone for the brand. The packaging was designed to exude a modern and sophisticated look while showcasing the intricate prints and textures that are representative of the brand. The idea behind the packaging was to make it modern, desirable and durable to compel customers to collect and reuse long after a product purchase.