READING TREE

DESIGN & ART DIRECTION

The Reading Tree campaign was an initiative to get all of the school districts in Tulsa, Oklahoma to read 2 million books in time for the grand opening of Tulsa’s riverfront park, Gathering Place.

The launch of the campaign consisted of an animated video that explains the story behind the reading tree, what it represents, and what the goal is. A fully responsive website was designed to help keep track of all books read and featured a progress tracker, user-friendly sign up forms and student profiles. Activity class packs, e-blasts, and social graphics were also designed as part of the integrated campaign to reflect a fun, vibrant, and engaging visual style.

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Agency: Saxum Communications
Creative Director: Jessica Robbins
Art Director: Ivan Caro
Designers: Jayna Hadwigger, Daniel Marshall,